The American iGaming Express continues to go full steam ahead, to the tune of tens of billions. Especially since the COVID-19 shutdown, more traditional casino players have transferred their allegiance and, most importantly, their money. However, with such an improvement in membership comes the demands of staying ahead of cybercriminals and maintaining their membership levels so that iGaming sites can build on them.
1. Improved Online Security
Unfortunately, the trade-off for racking up tens of billions of dollars is that it’s going to make hackers and cyber criminals that much determined to hold you up at ransom, literally, with ransomware and phishing schemes. Also, as a license requirement, legal iGaming sites must maintain strict cybersecurity measures.
Thanks to AI, from account creation to casual iGaming, AI can spot and detect fraud in real time at a faster rate than humans can. By isolating and locking out that bad actor out of the network to protect the group and crippling lockdowns.
2. AI Helps to Secure Payment Transactions
The centerpiece of iGaming security is the payment section. With so many members, there is a constant flow of deposits and withdrawals at any time. The sheer volume of financial transactions is too much for even trained human professionals to maintain properly. AI again comes to the rescue.
Your habits and tendencies are monitored and cataloged through behavioral AI in an extensive database. With this critical data, AI can check proper transactional behavior in real time. For example, if one member is trying to use another member’s financial details, AI will ask for further verification or simply lock you out of your account for further analysis. For additional security measures, if you suddenly switch up and use another payment method through behavioral AI, the iGaming site might ask for further clarification.
3. Personalizing the Gaming Experience
The beauty of today’s iGaming sites is that there is an ensemble of games to satisfy all members’ tastes. While iGaming players can expect a floodgate of the latest slots and table games from famous game developers, thanks to behavioral AI, more iGaming sites feature exclusive content. Behavioral AI monitors how long and which games you play and catalogs it in a database. The benefits of this are immense.
Based on the aggravated data, AI can develop custom games and bonus rounds that the data shows members prefer to play. This keeps iGaming’s game catalog fresh and helps maintain its current membership base. Happy members tend to refer new members to the iGaming site, which leads to more personalized gaming experiences.
Besides the standard refer-a-friend system, AI is increasingly making iGaming promotions more personable. It’s customary for iGaming sites to have general promotions to reach as large an audience as possible. Through behavioral AI, the iGaming site already has the games you prefer on record. As a result, it can produce dynamic online casino promotions, specifically for the games you spend the most time playing.
4. More Personalized Customer Support
Besides a well of popular games and engaging promotions, a successful iGaming site needs a terrific customer support team. Due to the extensive membership levels, iGaming increasingly relies on AI chatbots to shoulder the burden. With AI chatbots, iGaming members can receive high-level customer support in minutes, 24/7.
AI Is the Future for iGaming Services
As iGaming spreads and becomes legal in more American states, membership levels and the burden of cybersecurity will only intensify. AI is poised and ready to meet all the challenges. As technology continues to improve, so will AI algorithms and models to maintain membership levels and inspire new ones to join.
